Heartfeldt Foundation


Sam Feldt

Founder & Chairman

Platinum-selling DJ and producer Sam Feldt has traveled the world since his career took off in 2015. Being on the road made him realize he wanted to leverage his unique position to inspire his fanbase about environmental issues the world faces and how every individual can adopt changes in their lifestyle. Born into a family of activists, he learned to make conscious decisions and think about the planet's well-being from a young age. He currently serves as the founder, chairman, and lead ambassador of the foundation, implementing our Give, Do, Inspire, and Empower strategy in everything he does.

Annamaria Kupó

Head of Operations

Annamaria Kupó is the Head of Operations at the Heartfeldt Foundation, where her expertise in project management and passion for the environment drive the foundation's day-to-day operations. With a background in environmental studies, she expertly integrates the foundation's Give, Do, Inspire, and Empower ethos into every initiative. Whether coordinating global partnerships or managing local events, Annamaria's commitment to sustainability is key to turning our ambitious projects into impactful realities.

Karin Koopmans

Founder and Secretary

It was during a Vipassana retreat in Thailand that she became clear about her mission in life, combining her love of working in music with making an impact for a more sustainable lifestyle. In the past years, she was part of Sam's music management team, where she helped Sam create awareness for a better world. She identifies exciting projects and initiatives within the foundation to support and establish solid relationships with our partners.

Michelle Rademakers


While working in the music industry as head of Heartfeldt Records, Michelle discovered her passion for doing good in the world, making an impact through the releases on the label, and donating a percentage of their royalties to the Heartfeldt Foundation. She currently serves as our treasurer and is responsible for the general financial oversight of the foundation.